The Premier League clash will be the first 3D broadcast of live sporting events.
BSkyB is aiming to do for sports broadcasting what James Cameron did for cinema with special effects blockbuster Avatar, with the move to air this weekend's Premier League clash between Arsenal and Manchester United in 3D at 9 pubs throughout the UK.
BSkyB will not name the pubs, for fear of overcrowding, but has said football fans at four London establishments, two in Manchester and one each in Cardiff, Edinburgh and Dublin will find they have the option of watching the game on a 3D screen.
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